The device comes with free software so you can key in important medical information such as blood group, allergies and medical conditions.

Should the unthinkable happen whilst you are on the slopes, medics can plug the device into their computer so they can know what treatments they can, or possibly more importantly, can’t use.

The ZapTag comes in two data sizes: 256 and 512 mega byte, giving plenty room for carrying photos and music files, and for added security, the data can be encrypted with blowfish data encryption.

The ZapTag is made of rubber, so is robust and water resistant, suitable for most sports and adrenalin junkies.

Available from ZapTag.